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Ten takeaways from Chris Voss’ book, “Never Split the Difference”
I remember picking this book up two years ago at Dymocks in Sydney, Australia because of the very intriguing title and the bright yellow book cover. However, after purchasing the…
Latest articles
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Optimizely and Hubspot integration use cases
Today, Gautam Bawa, one of our customer success managers asked, “What integrations does Optimizely have with Hubspot?” Well, it depends on whether we are talking about a CMS, a CRM,…
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Does Optimizely CMS come with a native app development framework?
One of our customer success managers, Gautam Bawa, asked me this question today, and so I’d like to create quick blogpost on this for everyone else asking. Short answer: Not…
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Inconsistent cart behaviour in a load-balanced website
Problem One of the websites we’re looking after is an e-Commerce website running on 5 web servers, load balanced in AWS with sticky sessions enabled, with the architecture shown above…

Hi, I’m Nicola.
Welcome to my personal blog, where I share some learnings from my job, and pet projects as a Solution Architect and Strategist in the Digital Experience industry.
Outside of technology, I enjoy reading books and taking online courses so I may occassionally write reviews about ones I enjoyed.
If you have any questions, or thoughts about any of my posts, I’d love to see you leave a comment here. Thanks!